Ariel Bibeau

arielbibeau@gmail.com

Hi, I’m Ariel. I’m a designer based in Portland, Oregon, focused on product strategy, systems thinking, and storytelling. I currently work at Instrument, where I lead strategic design across a range of Google initiatives — from developing internal frameworks and product narratives to designing web experiences and interactive tools.

 

My practice is shaped by a background in philosophy, education, and the arts, along with an enduring interest in how people perceive and learn. I care about working with teams committed to improving the usefulness and usability of technology.

Select projects

2019–2025

Google Search

Product design   ·   Prototyping  ·   UX Writing  ·   Strategy

2023–2025

Led strategy and design solutions shaping frameworks, narratives, and interface components that align product vision with user understanding.

Image of the iOS Google app

Google Trends

Product design   ·   Prototyping   ·   Visual design

2024

Developed concepts and visual direction for Year in Search and curated stories pages, using narrative structures and UX patterns to make large-scale search data feel meaningful and accessible while retaining objectivity.

Image of the Google Trends Curated Stories page for the Academy Awards

Google I/O 2023

UX design   ·   Game design   ·   Concepting   ·   Prototyping

2022-2023

Led concept, mechanics, and UX design for a collaborative puzzle inspired by the logic of a mechanical loom, where matrix-based challenges powered a generative weaving engine.

Image of the I/O 2023 Save the Date puzzle dashboard

Google Design

UX design   ·   Interaction design   ·   Design systems   ·   Prototyping

2022

Led UX and interaction design for key areas of Google Design, shaping editorial components, interactive behaviors, and a flexible, parameter-based visual system.

Image of the Google Design design system

Google I/O 2022

UX design   ·   Interface design  ·   Game design   ·   Prototyping

2021-2022

Designed the concept and interface for a browser-based puzzle grounded in Euclidean rhythms, shaping a flexible system that framed binary challenges within an open-ended musical environment.

Image of the I/O 2022 Save the Date dashboard

Assembly Catalog

Publication design   ·   Art direction  ·   Typography

2020

Book concept celebrating the design inginuity of the iconic lamp

Image of the Assembly Catalog cover

Anglepoise Type 75

Publication design   ·   Art direction  ·   Typography

2019

Book concept celebrating the design inginuity of the iconic lamp

Image of the Anglepoise Type 75 book cover

FAMSF

UX design   ·   Typography  ·   Art direction

2020

Book concept celebrating the design inginuity of the iconic lamp

Image of a speculative FAMSF website homepage

Ariel Bibeau © 2025

Made in Figma Sites

arielbibeau@gmail.com

LinkedIn

Ariel Bibeau

arielbibeau@gmail.com

Hi, I’m Ariel. I’m a designer based in Portland, Oregon, focused on product strategy, systems thinking, and storytelling. I currently work at Instrument, where I lead strategic design across a range of Google initiatives — from developing internal frameworks and product narratives to designing web experiences and interactive tools.

 

My practice is shaped by a background in philosophy, education, and the arts, along with an enduring interest in how people perceive and learn. I care about working with teams committed to improving the usefulness and usability of technology.

Select projects

2019–2025

Google Search

Product design   ·   Prototyping  ·   UX Writing  ·   Strategy

2023–2025

Led strategy and design solutions shaping frameworks, narratives, and interface components that align product vision with user understanding.

Image of the iOS Google app

Google Trends

Product design   ·   Prototyping   ·   Visual design

2024

Developed concepts and visual direction for Year in Search and curated stories pages, using narrative structures and UX patterns to make large-scale search data feel meaningful and accessible while retaining objectivity.

Image of the Google Trends Curated Stories page for the Academy Awards

Google I/O 2023

UX design   ·   Game design   ·   Concepting   ·   Prototyping

2022

Led concept, mechanics, and UX design for a collaborative puzzle inspired by the logic of a mechanical loom, where matrix-based challenges powered a generative weaving engine.

Image of the I/O 2023 Save the Date puzzle dashboard

Google Design

UX design   ·   Interaction design   ·   Design systems   ·   Prototyping

2022

Led UX and interaction design for key areas of Google Design, shaping editorial components, interactive behaviors, and a flexible, parameter-based visual system.

Image of the Google Design design system

Google I/O 2022

UX design   ·   Interface design  ·   Game design   ·   Prototyping

2021-2022

Designed the concept and interface for a browser-based puzzle grounded in Euclidean rhythms, shaping a flexible system that framed binary challenges within an open-ended musical environment.

Image of the I/O 2022 Save the Date dashboard

Assembly Catalog

Publication design   ·   Art direction  ·   Typography

2020

Book concept celebrating the design inginuity of the iconic lamp

Image of the Assembly Catalog cover

Anglepoise Type 75

Publication design   ·   Art direction  ·   Typography

2019

Book concept celebrating the design inginuity of the iconic lamp

Image of the Anglepoise Type 75 book cover

FAMSF

UX design   ·   Typography  ·   Art direction

2020

Book concept celebrating the design inginuity of the iconic lamp

Image of a speculative FAMSF website homepage

Ariel Bibeau © 2025

Made in Figma Sites

arielbibeau@gmail.com

LinkedIn

Ariel Bibeau

arielbibeau@gmail.com

Hi, I’m Ariel. I’m a designer based in Portland, Oregon, focused on product strategy, systems thinking, and storytelling. I currently work at Instrument, where I lead strategic design across a range of Google initiatives — from developing internal frameworks and product narratives to designing web experiences and interactive tools.

 

My practice is shaped by a background in philosophy, education, and the arts, along with an enduring interest in how people perceive and learn. I care about working with teams committed to improving the usefulness and usability of technology.

Select projects

2019–2025

Google Search

Product design   ·   Prototyping  ·   UX Writing  ·   Strategy

2023–2025

Led strategy and design solutions shaping frameworks, narratives, and interface components that align product vision with user understanding.

Image of the iOS Google app

Google Trends

Product design   ·   Prototyping   ·   Visual design

2024

Developed concepts and visual direction for Year in Search and curated stories pages, using narrative structures and UX patterns to make large-scale search data feel meaningful and accessible while retaining objectivity.

Image of the Google Trends Curated Stories page for the Academy Awards

Google I/O 2023

UX design   ·   Game design   ·   Concepting   ·   Prototyping

2022-2023

Led concept, mechanics, and UX design for a collaborative puzzle inspired by the logic of a mechanical loom, where matrix-based challenges powered a generative weaving engine.

Image of the I/O 2023 Save the Date puzzle dashboard

Google Design

UX design   ·   Interaction design   ·   Design systems   ·   Prototyping

2022

Led UX and interaction design for key areas of Google Design, shaping editorial components, interactive behaviors, and a flexible, parameter-based visual system.

Image of the Google Design design system

Google I/O 2022

UX design   ·   Interface design  ·   Game design   ·   Prototyping

2021-2022

Designed the concept and interface for a browser-based puzzle grounded in Euclidean rhythms, shaping a flexible system that framed binary challenges within an open-ended musical environment.

Image of the I/O 2022 Save the Date dashboard

Assembly Catalog

Publication design   ·   Art direction  ·   Typography

2020

Publication design for the 2021 Social Practice MFA program at Portland State University

Image of the Assembly Catalog cover

Anglepoise Type 75

Publication design   ·   Art direction  ·   Typography

2019

Academic project for a book concept celebrating the ingenuity of an iconic lamp

Image of the Anglepoise Type 75 book cover

FAMSF

UX design   ·   Typography  ·   Art direction

2020

Academic project reimagining the desktop website for an art museum

Image of a speculative FAMSF website homepage

Ariel Bibeau © 2025

Made in Figma Sites

arielbibeau@gmail.com

LinkedIn